Do you know that only 1% of world wealth is owned by women , while women constitute 40% of the global workforce ? – World Bank . This is a little disturbing fact, and question now is, when women are working so much, giving a lot, have equal capability, then why they have so much less owned on their name ? When it comes to the area of money, Men are so much involved in personal finance, but women are not and that creates a big imbalance. Here is a small example to show how women suffers in her financial life because of this imbalance in understanding and knowledge of money

We at jagoinvestor want to start our 2013 with a vision of increasing financial literacy among women in India and we are looking at how we can reach 1 million women and teach them importance of financial literacy in their life. Now how is this related to you ? When we say “women” here, it also includes your wife, sister, mother, daughters and if you want to increase your financial life quality, you need to make sure that they learn about money. 2 years back, when I wrote about women and their personal finance knowledge, it was shocking to learn that 84% of educated, urban women dont have any knowledge or very minimal understanding of personal finance concepts.

Lets see why Women are not interested in personal finance matters

• From decades and generations, it has been dominated by men and only men, women are not even consulted or informed ever
• Women feel that their income is secondary to men, hence whats the use of managing it
• Women are so involved with children, cooking and other household work , that they don’t get time
• Women feel personal finance is complex and do not like numbers

But what happens when Men is not around ?

The best way to make you imagine what happens to women life if she does not have any idea about managing money is to ask you to imagine about your own case, Just imagine in your absence  what is going to be the scene ? You have never encouraged women at your home to learn about money , neither they took any interest, but someday they might have to take charge and that day it will be very frustrating experience for them. We are trying to do some work in the area of financial literacy for Women and once we create something useful for women investors, we would like to share it with you all, so that women at your home can use it and take the first step towards financial literacy, but we need some help from you on this.

We have created a small survey which needs inputs by women, we want to know what they feel about this subject, how much ready are they and what is stopping them to learn about money. If you are a women reader of this blog, please fill up the survey. However if you are a male reader, we need your support, please ask your wife, mother, sister and daughter to take up the survey and spend 5 min on this, tell them they have to do it for you and their future. Just carry your laptop to them and insist them to spend 5 minutes and complete the survey. And if they complete take them out for dinner on our behalf (Bill paid by you of course) … Following is the survey questions

Direct link to the survey

And Happy New year to all the readers !